This month at Social Media London, we were joined by Matt Hodkinson. Matt is Founder and Chief Listening Officer at Influence Agents, where his early adoption and subsequent research into the best techniques and tools for social media monitoring have seen him gain worldwide recognition as a thought leader in the area.
Facebook’s Place in Social Inbound Marketing with Matt HodkinsonMatt came to talk to us about business who have employed social media (especially Facebook) to attract new marketing leads. Some of the main takeaways from his talk (which you can watch below, with added slides) included:
Businesses need social that sings, content that travels and proof of a return.
The NTV Accountants Facebook page is a page with over 4,000 likes which is not being used to its potential, compared to the Gap Facebook page who are making the most of the network.
Matt talked about the different levels of user – from subscriber on a blog or RSS feed to a customer.
Businesses can benefit from a “no selling” media approach via thought leadership through content.
Facebook is useful for distribution providing you have the reach and influence.
A good way of increasing brand awareness is using Facebook “as your page” – a simple setting found at the top right of the browser.
The main problem with Facebook is getting seen as only around 10% of page visitors actually see posts. More about Flic Social
The future of Facebook is included in Graph Search – which needs to be powered by user data (e.g. check ins).
The best ways to engage fans on Facebook is filling out your profile to the maximum, using a mix of media, customising, and keeping conversations going.
5 Things You MUST Check Before Hitting the Publish Button
So here you are. You have chosen a topic that inspired you enough to write something about it and share your opinion on the matter. You spent a considerable amount of time taking care of the words you used, you removed any typing mistake you could find and so far you think the content is great.
You hit the publish button, waiting for the number of views to go crazy. But soon enough you realise the number of people clicking on your article is far from what you had expected. You decide to read it all over again to spot the possible remaining mistakes. Everything seems fine though.
Often, the only reason for this failure is: you haven’t designed your post in a user-friendly way. Content is key, but small tricks can change everything.
For you to prevent this scenario from happening (again?), follow the rules showcased in this infographic, powered by sushidigital.
Don’t rush things to avoid the “What if I had done that?” syndrome. Instead, take a little while to make sure you have done everything to generate traffic to your article.
Add a strong emphasis on visuals.
Consider presenting the information in other formats: some topics may be more catchy on a video than in text for instance.